A New Community For In-House UX People
Smashing Magazine · 产品与设计
You might have already read my name every now and then here at Smashing Magazine. I’m Paul Boag. I’ve written three books with Smashing and 77 articles (yes, I counted), and I sit on Smashing’s advisory board. So when Vitaly and the Smashing team offered me this slot in your inbox, I didn’t take it lightly. I want to tell you about something I’m launching in January with Smashing as my partner , and why I think it matters right now. The Bit Of The Job Nobody Talks About Every year I talk to hundreds of people working in digital. Some work in-house, some run agencies, and some freelance. And the same thing comes up again and again. The hardest part of the job usually isn’t the design work. It’s everything around it . The stakeholder who redesigns things in the review meeting. The business case sitting in someone’s inbox. The project that has been “about to start” since last spring. And now, the senior manager who has read that AI can do user research in an afternoon. What makes it harder is that a lot of us deal with all this on our own . Many are a team of one, or a team of a few. Their colleagues are great, but they work in the same organization with the same blind spots. Nobody down the corridor has dealt with this before. What’s missing is an outside view . Someone who has dealt with the same awful stakeholder and can tell you how they handled it. Most of us rarely get that conversation, and the job is changing faster than ever. There’s very little established best practice for working with AI yet. Everyone is figuring it out at once, mostly alone. So I’m Starting UX Insiders UX Insiders is a small, paid community for people doing UX inside organizations . Designers, researchers, UX leads, and anyone championing UX where they work, whatever their job title. UX Insiders Agency Academy UX Insiders $ 65/mo Join in-house UX community For in-house UX teams. Founder rate for as long as you stay. Launches Jan 5, 2027. Agency Academy $ 65/mo$ 105/mo Join Agency community